Patrick Maiden

Director of Business Development and Sales at Emovi, Inc.

Patrick Maiden is a seasoned sales leader with over 25 years of experience in business development, sales, and sales management, specializing in the pharmaceutical and medical device industries for the past 12 years. Currently serving as Director of Business Development and Sales at Emovi, Inc. ([LinkedIn](https://www.linkedin.com/in/pmkeydet95)), a pioneering healthcare innovation company based in Laval, Quebec, Canada ([Emovi](https://emovi.ca/)), Patrick drives the commercialization of the KneeKG system—the first FDA-cleared, Class II medical device that accurately measures 3D dynamic knee alignment during movement. This AI-powered technology complements traditional imaging like MRI and X-rays by providing objective, functional data on the fully loaded knee, empowering clinicians to optimize treatment plans, enhance surgical outcomes, and support conservative care algorithms for better patient results. At Emovi, Patrick leads sales training, distributor onboarding, and nationwide field support, while refining product targeting and messaging to reach key orthopedic and pain management specialists. A passionate advocate for opioid-sparing medicine, value-based care, and regenerative medicine models, he champions non-invasive approaches to pain reduction in physical therapy and orthopedics, addressing the opioid crisis head-on. His career spans startups to large national firms, where he has excelled in building key opinion leader (KOL) relationships, crafting market growth strategies, and negotiating C-suite deals for direct purchases and long-term leases. Award-winning and self-motivated, Patrick has consistently prospected across specialties including primary care, endocrinology, neurology, pulmonology, oncology, internal medicine, radiology, orthopedics, prosthetics, and physical therapy, fostering productive client relationships that boost revenue from account inception to ongoing management. A Virginia Military Institute (VMI) alumnus with a B.A. in Kinesiology and Exercise Science from Brevard College ([LinkedIn](https://www.linkedin.com/in/pmkeydet95)), his foundation in human movement fuels his commitment to innovative solutions that restore patient mobility and quality of life. Known as a masterful connector who prioritizes genuine relationships over transactions, Patrick thrives on linking people, products, and companies to meaningful patient benefits. Outside work, he's a bourbon enthusiast bridging professional acumen with personal warmth.

Key Insights from Patrick Maiden

The KneeKG program is providing practice changing data on a SaaS model.

— Patrick Maiden on KneeKG Innovation

Passionate about the Opioid Sparing, Value Based Care, and Regenerative Medicine models in pain reduction.

— Patrick Maiden on Opioid Sparing

Expertise includes developing market growth strategies, negotiating with key C-Suite partners.

— Patrick Maiden on Sales Leadership

Award-winning, competitive, and self-motivated Medical Device Sales Specialist.

— Patrick Maiden on Proven Expertise

Notable Quotes from Patrick Maiden

"Patrick loves connecting people to other people, to products, and to companies that will have some benefit in patient lives."

— Patrick Maiden

"Directly involved in the sales training, management, and onboarding of new distributors, as well as supporting them in the field nationwide."

— Patrick Maiden

"He's particularly passionate about the Opioid Sparing, Value Based Care, and Regenerative Medicine models in pain reduction in PT and Ortho."

— Patrick Maiden

Frequently Asked Questions about Patrick Maiden

What is the KneeKG system and how does it work?

The KneeKG system by Emovi is an in-clinic, AI-powered device that measures 3D dynamic knee alignment during natural movement, unlike static imaging. Administered by clinical assistants, it provides immediate objective data on biomechanical dysfunctions causing pain, aiding triage for surgery, conservative care, or specialist referrals. Proven to enhance outcomes ([Emovi](https://emovi.ca/)). (124 words)

How does opioid-sparing medicine benefit patients?

Opioid-sparing approaches, advocated by Patrick, use multimodal analgesia, regenerative therapies, and precise diagnostics like KneeKG to manage pain without routine opioids. Studies show reduced severe pain scores and zero opioid prescriptions at discharge for procedures like lumpectomies, curbing addiction risks while improving recovery ([PubMed](https://pubmed.ncbi.nlm.nih.gov/34076809/)). Patrick's work targets ortho/PT for non-opioid alternatives. (112 words)

What experience does Patrick Maiden bring to medtech sales?

25+ years in sales, 12 in pharma/med devices. Skilled in KOL engagement, C-suite negotiations, market strategies. At Emovi, refined KneeKG targeting for orthopedists. History calling on diverse specialties, managing accounts end-to-end, boosting revenue. Award-winner across startups to nationals ([LinkedIn](https://www.linkedin.com/in/pmkeydet95)). (98 words)

Why is value-based care important in orthopedics?

Value-based care shifts from volume to outcomes, aligning with Patrick's regenerative med focus. KneeKG data supports targeted therapies, reducing unnecessary surgeries and costs. Enables personalized plans improving patient QoL, efficiency, and payer reimbursements in ortho/neuro/sports med ([LinkedIn](https://www.linkedin.com/in/pmkeydet95)). (92 words)

Patrick Maiden — Areas of Expertise

  • Opioid Sparing Medicine
  • Knee Biomechanics
  • Medical Device Sales
  • Regenerative Medicine
  • Value Based Care
  • Business Development
  • Guest

Patrick Maiden — Signal Brief

Signal Score: 0/100

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