Mark Leruste

CEO of StoryCast®

Mark Leruste is a global keynote speaker, bestselling author, and CEO of StoryCast®, a leadership communication firm dedicated to unlocking the power of personal storytelling for business leaders. Growing up as a dyslexic child with ADD in France during the 1980s, Mark found solace and connection through performance on stage, transforming his challenges into a superpower for authentic communication. This personal journey fuels his mission to help leaders craft stories that forge emotional connections, build trust, and inspire action in an AI-driven world. His breakthrough came in 2012 with a viral creative video CV, 'A Dream Job Would Be Nice,' which landed him the role of Country Manager at the Movember Foundation. There, he raised €2.8 million for men's health, mobilized 110,000 fundraisers, and earned multiple awards—earning him the playful moniker 'Former Moustache Farmer.' Launching StoryCast® after insights from his award-winning podcast, The Unconventionalists—named Best Interview Podcast at the 2021 Podcasting for Business Awards—Mark has spoken to over 5,000 employees and leaders across 35+ Fortune 500 companies and conferences, including Nike, Google, L'Oréal, NHS, Adobe, and Oxford Business School. His TEDx talk, 'What They Don't Tell You About Entrepreneurship,' has amassed over 1.2 million views and was hailed #1 on entrepreneurship by Steven Bartlett of Diary of a CEO. Bestselling book 'Glow in the Dark: How Sharing Your Personal Story Can Transform Your Business and Change Your Life' (Hachette UK) clinched the 2023 Business Book Award for Best Self-Development. Previously authoring 'It's Not You, It's Me' for career fulfillment, Mark's work has graced Forbes, Wall Street Journal, and The Guardian. A certified Professional Co-Active Coach, advisor to impact startups like Brewdog and Oddbox, and early-stage angel investor, he now resides in Paris, Île-de-France, redefining human-centered leadership. Clients praise his humor, practicality, and lasting impact, with testimonials from Nike's Jannine Bardouille and Neptune Energy's CEO Pete Jones highlighting his ability to ignite hearts and transform organizations. Mark's philosophy: 'Your story deserves the big stage.'

Key Insights from Mark Leruste

Raised €2.8 million for men's health at Movember, inspiring 110,000 fundraisers.

— Mark Leruste on Fundraising Leadership

TEDx talk viewed 1.2M+ times, listed #1 entrepreneurship TEDx by Steven Bartlett.

— Mark Leruste on Viral Influence

Glow in the Dark won 2023 Business Book Award; clients raised millions, delivered TEDx.

— Mark Leruste on Storytelling ROI

Helped 5,000+ across 35+ companies including Google, L'Oréal, NHS.

— Mark Leruste on Enterprise Coaching

Notable Quotes from Mark Leruste

"If you knew how powerful your personal story was, you wouldn’t be sitting on it."

— Mark Leruste

"In the rise of an AI powered digital world, if we give up on human connection we give up on the remainder of humanity."

— Mark Leruste

"From shame to service: I used to be terrified to talk about myself... It’s hands down the best decision I ever made."

— Mark Leruste

"Your story deserves the big stage."

— Mark Leruste

Frequently Asked Questions about Mark Leruste

How can leaders use personal storytelling to build trust?

Leaders build trust by sharing authentic stories from their lives, revealing vulnerabilities like dyslexia or career pivots, as Mark Leruste teaches in StoryCast's framework. This 'Own Your Story' process—source life events, shape into narratives, share confidently—fosters emotional connections over polished pitches. Clients like Billie Quinlan (Ferly CEO) raised £2M post-coaching; it humanizes leaders in AI era, driving loyalty and action, per Mark's work with Nike and Google. Avoid generic bios; focus on 'Trojan horse' stories smuggling messages into hearts.

What is the StoryCast framework?

StoryCast's 3-step framework helps leaders: 1) Unlock story via scorecard/masterclass (£497 on-demand); 2) Shape with 8-week cohorts (£2,497) or VIP 1:1 (£POA, includes Mark interview); 3) Share confidently. Backed by Mark's coaching cert, it turns 'shame to service.' Results: TEDx millions views, 7-figure raises. Free PDF covers 5 mistakes; suits Fortune 500 to startups.

How did Mark Leruste go viral?

In 2012, Mark's humorous video CV 'A Dream Job Would Be Nice' went viral (3M+ views total videos), securing Movember Country Manager role. This launched his speaking career; now TEDx 1.2M views, podcast 190k+ downloads across 100 countries. Lesson: Authentic, creative storytelling opens doors.

What results do StoryCast clients achieve?

Clients secure TEDx (Steph Slack 2.1M views), raise 7-figures (Billie Quinlan), build cultures (Donna O’Toole), generate podcast revenue. Mark's speaking resonates at L’Oréal, Premier League; book endorsements from charity:water CEO. Focus: Authentic stories attract talent, funding, media.

Mark Leruste — Areas of Expertise

  • Personal Storytelling
  • Leadership Communication
  • Keynote Speaking
  • TEDx Entrepreneurship
  • Purpose-Driven Leadership
  • Authentic Branding
  • Guest

Mark Leruste — Signal Brief

Signal Score: 11/100

Generated 2026-04-16T01:26:02.060Z