Marina Paul is a trailblazing entrepreneur, former Division I All-American soccer player, and author who has dedicated her career to empowering female athletes through innovative sportswear and performance optimization. As the founder of Superhera (SPRHRA, pronounced 'super-he-ra'), she is revolutionizing the fit and functionality of athletic apparel designed specifically for women's bodies, addressing long-standing pain points in compression gear, undergarments, and practice uniforms that restrict movement and hinder performance. [The Hoya](https://thehoya.com/sports/from-start-up-to-sprhra-how-marina-paul-built-a-female-sports-apparel-brand/) [LinkedIn](https://www.linkedin.com/in/marina-paul)
Paul's journey began on the Georgetown University women's soccer team, where she overcame profound personal challenges—including depression, eating disorders, and back-to-back ACL tears—to become the program's first three-time captain. Despite missing the first five games of her senior year due to injury, she led an unranked team to the Division I College Cup Final Four, achieving a No. 3 national ranking. This resilience fueled her transition from athlete to business leader. After graduating with a business degree from Georgetown's McDonough School of Business, she honed her skills in marketing at startup Super Coffee (Kitu Life), business development at Edelman, and management consulting at Accenture. [CanvasRebel](https://canvasrebel.com/meet-marina-paul/) [Georgetown MSB](https://msb.georgetown.edu/news-story/alumni/georgetown-mcdonough-alumna-empowers-female-athletes-through-clothing-brand-sprhra/)
In 2021, Paul published 'Becoming a Superhero: Awaken Your Superpowers and Elevate the Lives of Others,' a book drawing from her experiences and interviews with elite female leaders like Olympic gold medalists. The book crystallized her philosophy of the 'Freedom to Perform'—unlocking potential through mindset, gear, and recovery—and directly inspired SPRHRA's name and mission. Launching amid COVID-19 supply chain chaos, she bootstrapped the brand to over $100K in Year 1 revenue, achieving profitability within months. Products feature Super Graphene fabric—anti-bacterial, UV-protectant, sweat-wicking, and recovery-enhancing—developed from feedback of 150+ female athletes for inclusive sizing across diverse body types. [PRWeb](https://www.prweb.com/releases/sprhra-partners-with-the-university-of-notre-dame-department-of-anthropology-on-female-athlete-performance-and-well-being-study-302224221.html) [Spotlyts](https://spotlyts.com/2024/10/08/in-the-spotlight-marina-paul/)
SPRHRA has secured licensing deals with Georgetown Athletics, Vanderbilt, and eight universities, partnering with Lids/Fanatics for bookstore sales and NIL programs like Hoyas Rising. It's outfitting high school, club, and college teams in volleyball, basketball, soccer, and more, while targeting Big East and Big Ten conferences. Paul collaborates with the University of Notre Dame on a Female Athlete Performance & Well-Being Study to quantify apparel's impact on mental health, body image, and recovery. Manufactured sustainably in Los Angeles, the brand emphasizes sport-specific designs that prioritize 'high-performance, precision, swagger, and freedom.' [LinkedIn Company](https://www.linkedin.com/company/sprhra)
Today, from her base in Los Angeles, Paul speaks on leadership, resilience, and female athlete optimization. Her vision: become the go-to undergarment and practice gear brand for all female athletes, dressing USA teams for the 2028 Olympics, and opening an all-female athlete hub for training and innovation. Marina Paul's story exemplifies transforming adversity into impact, creating not just clothing, but a movement for female athletic excellence. (612 chars)
Key Insights from Marina Paul
I used over 150 female athletes’ feedback to build the shorts, so I very much made them to fit so many different bodies.
We want to be the undergarment compression brand and the practice gear brand for all female athletes because I want to be the thing that they use the most.
SPRHRA utilizes graphene fabric... aids in recovery and is anti-bacterial, anti-fungal, ultraviolet protectant, sweat-wicking and bug-repellent.
$100K+ revenue in Year 1, profitable for 4+ months; Licensed product with 8 universities.
Notable Quotes from Marina Paul
“I want to be the thing that is helping her get better, that’s helping her find her freedom, that’s helping her become a superher-a on a daily basis.”
“When you speak, brands finally are able to implement your feedback. This is how we change the fit of sportswear forever." – D1 Soccer Captain on Superhera
Frequently Asked Questions about Marina Paul
What makes SPRHRA apparel unique for female athletes?
SPRHRA gear is designed by and for female athletes, using feedback from over 150 women to create inclusive sizing for diverse bodies. It features Super Graphene fabric that enhances recovery, wicks sweat, protects from UV and bugs, and fights bacteria/fungi. Sport-specific lines (volleyball, basketball, soccer) focus on compression undergarments and practice wear—key pain points ignored by male-centric brands. This delivers 'Freedom to Perform' through better fit, health benefits, and confidence. [The Hoya](https://thehoya.com/sports/from-start-up-to-sprhra-how-marina-paul-built-a-female-sports-apparel-brand/) [Spotlyts](https://spotlyts.com/2024/10/08/in-the-spotlight-marina-paul/)
How did Marina Paul's soccer background shape SPRHRA?
As a Georgetown defender and 3x captain, Paul endured restrictive gear amid injuries, depression, and eating disorders. Leading her team to Final Four despite ACL tears taught resilience. Post-grad, her Accenture consulting and marketing roles built business acumen. Her book 'Becoming a Superhero' uncovered the 'Freedom to Perform' framework, birthing SPRHRA to solve gear gaps she lived. Partnerships with Georgetown Athletics fulfill her dream of equipping teammates. [CanvasRebel](https://canvasrebel.com/meet-marina-paul/) [Georgetown MSB](https://msb.georgetown.edu/news-story/alumni/georgetown-mcdonough-alumna-empowers-female-athletes-through-clothing-brand-sprhra/)
What partnerships and growth milestones has SPRHRA achieved?
SPRHRA is licensed with Georgetown, Vanderbilt, and 8 universities; partners with Lids/Fanatics for bookstore sales and NIL via Hoyas Rising. It outfits high school/club/college teams, eyes Big East/Big Ten. Notre Dame study measures gear's impact on performance/well-being. Bootstrapped to $100K+ Year 1 revenue, profitable early, made in LA. [PRWeb](https://www.prweb.com/releases/sprhra-partners-with-the-university-of-notre-dame-department-of-anthropology-on-female-athlete-performance-and-well-being-study-302224221.html) [LinkedIn](https://www.linkedin.com/company/sprhra)
What is Marina Paul's vision for the future of female sports apparel?
Paul aims to dominate undergarment/practice gear, dress USA Olympic/Paralympic teams in 2028, launch a female athlete hub for training/product dev/recovery, and lead research on apparel's health impacts. Superhera.co extends to AI sizing tech, using athlete scans to perfect fits across brands. [LinkedIn](https://www.linkedin.com/in/marina-paul) [Superhera](https://superhera.co)
Marina Paul — Areas of Expertise
Female Athlete Performance Optimization
Sports Apparel Innovation
Leadership and Resilience
Women in Sports
Athletic Recovery and Wellness
NIL and Team Partnerships
Marina Paul
founder of SPRHRA
a brand dedicated to giving female athletes the freedom to perform; went from management consultant to founder; joining to discuss reimagining what is possible