Larissa Holmes

Professional Problem Solver | C-suite Advisor | Ex-Deloitte & Coterie CEO

Larissa K. Holmes is a dynamic entrepreneur and executive coach based in Toronto, Ontario, renowned for bridging the gap between corporate stability and startup agility. Her journey of transformation is a testament to her unapologetic ambition and obsession with speed. Starting as a varsity athlete, Larissa transitioned into the structured world of management consulting at Deloitte Canada, where she served as a Senior Consultant in Human Capital from 2013 to 2016. There, she honed her skills in corporate strategy, but the call of innovation drew her to fintech. She joined Borrowell, Canada's largest fintech, rising rapidly from VP of Talent (2017-2021) to VP Customer Development at WIRL, Chief People Officer, and advisor. Her tenure at Borrowell earned her accolades like KPMG HR Leader of the Year Finalist (2018) and Leaders To Be Proud Of Award (2019). In 2022, Larissa co-founded Coterie, a groundbreaking platform aimed at improving women's longevity through stronger social connections, starting with sport. As CEO until November 2024, she built an online community hub offering educational content on sports basics—what to wear, equipment needs, terminology—and fostering discussions beyond kids and careers. Coterie democratized access to private club sports via technology, addressing barriers for busy women like herself with three kids. Though she stepped down as CEO, her passion endures; today, as Entrepreneur in Residence at Memorial University (since 2024), PEF Community member (2025-present), and advisor to startups like Protexxa and Borrowell, Larissa consults C-suite leaders across fintech, healthtech, proptech, and more. She helps executives cut through endless meetings and PowerPoints to deliver tangible results with a no-BS approach blending corporate strategy and startup hustle. Her lived experience—from Deloitte's frameworks to scaling fintech and founding a women-focused tech platform—positions her as an authority on personal and professional transformation, women's empowerment, and high-growth leadership. Larissa's story inspires: impatient, results-driven, and always moving fast because 'perfect never gets done.' [LinkedIn Profile](https://www.linkedin.com/in/larissakholmes)[LinkedIn Profile](https://www.linkedin.com/in/larissakholmes), [Elevate](https://elevate.ca/speakers/larissa-holmes-2/), [Success Leaves Clues Podcast](https://starting-with-one-podcast.cohostpodcasting.com/episodes/success-leaves-clues-ep-209-with-guest-larissa-holmes-co-founder-and-ceo-at-coterie).

Key Insights from Larissa Holmes

From Deloitte’s structured environment to scaling a fintech startup, I’ve learned how to bridge corporate stability and startup agility.

— Larissa Holmes on Corporate-Startup Bridge

Coterie is just an evolution of my own personal mission to continue to elevate and equalize women within this world.

— Larissa Holmes on Women Empowerment

I help you move from endless meetings and PowerPoint decks to actual, tangible results. Fast.

— Larissa Holmes on Execution Speed

Obsessed with speed—because perfect never gets done.

— Larissa Holmes on Results-Driven Mindset

Notable Quotes from Larissa Holmes

Unapologetically ambitious—I’ll push you to be the same.

— Larissa Holmes

Corporate strategy meets startup hustle, with a no-BS focus on getting sh*t done.

— Larissa Holmes

If you’re ready to stop planning and start doing, reach out in the DMs.

— Larissa Holmes

Frequently Asked Questions about Larissa Holmes

What is Larissa Holmes' professional background?

Larissa began at Deloitte as a management consultant, advanced to executive roles at Borrowell (VP Talent, Chief People Officer), co-founded Coterie (CEO 2022-2024), and now advises startups while serving as Entrepreneur in Residence at Memorial University. Her career spans consulting, fintech HR, and women-focused tech, earning awards like KPMG HR Leader Finalist. [LinkedIn](https://www.linkedin.com/in/larissakholmes)

What was Coterie and Larissa's role there?

Coterie was a platform improving women's longevity via social connections through sport. It offered content (tips, videos) and community for busy women to start sports. Larissa co-founded and led as CEO (2022-2024), addressing her own challenges as a mother and executive. [Elevate](https://elevate.ca/speakers/larissa-holmes-2/), [Podcast](https://starting-with-one-podcast.cohostpodcasting.com/episodes/success-leaves-clues-ep-209-with-guest-larissa-holmes-co-founder-and-ceo-at-coterie)

How does Larissa help executives today?

As a consultant/advisor, she works with startups on scaling, fundraising, GTM, exec coaching across fintech/healthtech. She bridges corporate and startup worlds, pushing for speed and results over perfection. [LinkedIn](https://www.linkedin.com/in/larissakholmes)

What is her transformation journey?

From varsity athlete to Deloitte consultant, fintech exec at Borrowell, to founding Coterie amid motherhood—Larissa embodies agility, now helping others navigate change. [BetaKit](https://betakit.com/borrowells-larissa-holmes-shares-the-benefits-of-authenticity-at-work/)

Larissa Holmes — Areas of Expertise

  • Startup Scaling
  • Women in Tech
  • HR Leadership
  • Fintech Innovation
  • Sports Community Building
  • Executive Coaching
  • Joining for center stage and deep dive segment to discuss her journey of transformation

Larissa Holmes — Show Appearances

  • Mornings in the Lab (2025-04-09)

Larissa Holmes — Signal Brief

Signal Score: 6/100

Generated 2026-04-16T01:26:17.856Z