Josh Vernon

Josh Vernon embodies the spirit of reinvention and relentless pursuit of excellence, transforming personal adversity into a platform for inspiration and community impact. A triathlete, podcaster, and partnerships leader in the endurance sports world, Vernon’s journey from rock bottom to Ironman contender exemplifies the 'do wicked good' philosophy he champions. Growing up in New England as the oldest of three competitive brothers, sports were his outlet—soccer goalkeeper at Virginia Tech until a broken leg sidelined him. Post-college partying and a stagnant marriage led to a decade-plus of going through the motions, culminating in a move to the U.S. Virgin Islands that ended amid devastating hurricanes Irma and Maria. Returning stateside in 2018 with just a backpack and his dog, Vernon met his now-wife Jenene, whose active lifestyle sparked his transformation. COVID became his catalyst: a 12-week virtual fitness challenge shed the weight of smoking and alcohol, leading to sobriety and peak fitness by his wedding. Discovering Peloton shifted his paradigm from 'fake workouts' to structured power zone training, birthing the Wicked Smaht Zone—a New England Peloton community exploding to over 2,000 members. What started as virtual challenges evolved into real-world philanthropy: a 2021 breakfast where 21 members left a $3,600 tip on a $350 bill went viral, coining 'train hahd, train smaht, and do wicked good.' This birthed Do Wicked Good, his co-founded lifestyle brand blending athlete management, apparel, and impact initiatives like Joy Box fundraisers for pediatric patients, partnering with the Spread the Joy Foundation to deliver thousands of care packages. Vernon’s endurance odyssey ignited with a sprint triathlon prompted by his brother—despite flat tires costing him time, the thrill hooked him. Rejecting full Ironman dreams initially, he embraced Athletic Brewing’s Team Athletic for IRONMAN 70.3 Oceanside, training via TriDot and Peloton while balancing family and work. Now Partnerships Manager for Supertri’s North American events since April 2025, he drives sponsorships for elite triathlon series, leveraging prior sales expertise from Solect Energy, Greentech Media, and Platts. As co-host of the surging Another Triathlon Podcast, he dissects pro races, shares training rants, and networks with triathlon’s elite. His mindset? 'Anything you do, don’t just do good—do wicked good.' Pushing mental limits in long training blocks taught him to silence self-doubt: 'Your brain talks sh*t... flip the mentality and believe in your training.' A sober athlete ambassador for Athletic Brewing, Kane Footwear, and more, Vernon fills Boston Marathon gaps while raising a high-school daughter passionate about animals. From team sports to solo endurance, he’s proof that limits are illusions—now pissed he didn’t discover this sooner. [LinkedIn](https://www.linkedin.com/in/joshvernon), [Athletic Brewing](https://athleticbrewing.com/blogs/ambassadors/ambassador-spotlight-josh-vernon), [Do Wicked Good](https://dowickedgood.com)