Johnny Marilla

Founder, Chicano Hollywood

Johnny Marilla (also known as Johnny Murillo) embodies the quintessential Chicano success story, transitioning from the pulpits of Sacramento to the production lots of Hollywood, where he now champions representation for English-speaking Latinos in entertainment. Raised in San Jose, California, by a single Chicana mother from Mexicali—while his father's side hails from Zacatecas—Marilla navigated a challenging youth marked by street life, lowriders, and tragedy. His stepfather, a car enthusiast, was killed in 1976 amid gang violence during the turbulent 1970s drive-bys that plagued his neighborhood. These experiences forged resilience in a young man who could have easily succumbed to higher levels of crime common in Chicano communities. Instead, Marilla found purpose in faith, serving as Senior Pastor at Christian Worship Center in Sacramento from 2003 to 2008, overseeing a $500K budget, community outreach, and leadership development. Earlier roles included Intern-Staff Pastor at New Hope Christian Fellowship in Honolulu and District Youth Director for the Assemblies of God across the Rocky Mountain region. After 23 years in ministry, a divine calling in 2009 propelled him to Hollywood, despite zero industry knowledge. Leveraging pastoral skills in people management, he dove into production, starting with social media management and evolving into full-scale producing. By 2013, he was handling production and development at Martillo Pictures and Calanda Films, creating music videos, commercials, documentaries, and new media. In 2015, he founded The Fourth Man Productions in Costa Mesa, CA, producing indie features like 'American Mijo,' web series such as 'What's Good In Your Hood' and 'Mom's Movie Review,' and festival winners like 'Regionrat.' His crowning achievement came in 2021 with Chicano Hollywood, a groundbreaking platform and media company dedicated to the 40-50 million English-speaking Chicanos. With the motto 'If a Chicano is in it, on it, or wrote it, we will promote it,' it networks creators, streams content via Chicano Hollywood TV, hosts the annual Elevate conference (featuring stars like Edward James Olmos), and the Chicano Hollywood Film Festival. From preaching sermons to producing stories 'by us, for us,' Marilla breaks barriers, training producers, empowering voices, and ensuring Chicano narratives aren't whitewashed. His journey proves preparation leads to elevation, inspiring a movement rooted in faith, family, friends, and frijoles. [Latinitas Magazine](https://latinitasmagazine.org/founder-of-chicano-hollywood-johnny-murillo-discusses-emerging-platform-upcoming-elevate-conference-in-la/), [LinkedIn](https://www.linkedin.com/in/johnnymurillo), [Chicano Hollywood](https://chicanohollywood.com).

Key Insights from Johnny Marilla

I just felt this calling, and it was a crazy stretch because I didn’t know anything about this industry... the skills I have from managing people I was able to transfer to managing production.

— Johnny Marilla on Career Transition

Our motto is, "If a Chicano is in it, on it or wrote it we will promote it."

— Johnny Marilla on Chicano Representation

Preparation leads to elevation.

— Johnny Marilla on Networking & Growth

We strongly believe that our stories must be told by our voices!

— Johnny Marilla on Authentic Storytelling

Notable Quotes from Johnny Marilla

"If a Chicano is in it, on it or wrote it we will promote it."

— Johnny Marilla

"Preparation leads to elevation."

— Johnny Marilla

"Our stories must be told by our voices!"

— Johnny Marilla

"I just felt this calling... skills from managing people to managing production."

— Johnny Marilla

Frequently Asked Questions about Johnny Marilla

How did Johnny Marilla transition from pastor to Hollywood producer?

After 23 years in ministry, including senior pastor at Christian Worship Center (2003-2008), Marilla felt a calling to Hollywood in 2009. With no prior experience, he applied pastoral leadership skills to production management, starting at Martillo Pictures (2013) and founding The Fourth Man Productions (2015). This led to Chicano Hollywood in 2021. [LinkedIn](https://www.linkedin.com/in/johnnymurillo).

What is Chicano Hollywood and its mission?

Chicano Hollywood is a media company and platform elevating 40-50M English-speaking Chicanos via networking, Chicano Hollywood TV, Elevate conference, and Film Festival. Motto: Promote if a Chicano is involved. Focuses on authentic stories by Chicanos for Chicanos. [Chicano Hollywood](https://chicanohollywood.com).

What are key achievements of Chicano Hollywood?

Trademarked 2021, grew Instagram to 44K followers, hosted Elevate with Edward James Olmos et al., launched Producers Mastermind, Film Festival July 2026, 10 chapters nationwide. Streams indie films off YouTube. [Latinitas](https://latinitasmagazine.org/founder-of-chicano-hollywood-johnny-murillo-discusses-emerging-platform-upcoming-elevate-conference-in-la/).

What inspires Johnny Marilla's work?

Rooted in Chicano upbringing, faith, and loss (stepfather's murder). Aims to own narratives, create opportunities, train filmmakers. 'Faith, Family, Friends and Frijoles!' [Instagram](https://www.instagram.com/chicanohollywood/).

Johnny Marilla — Areas of Expertise

  • Chicano Representation
  • Hollywood Production
  • Film Festival Organization
  • Content Streaming
  • Latino Networking
  • Faith to Entertainment Transition
  • journey from pulpits to Hollywood production
  • breaking down barriers for Chicano representation

Johnny Marilla — Show Appearances

  • Mornings in the Lab (2025-06-23)

Johnny Marilla — Signal Brief

Signal Score: 6/100

Generated 2026-04-16T01:26:39.052Z