Greg Schwem
Corporate Comedian, Business Humorist & Humorous Keynote Speaker
Key Insights from Greg Schwem
I've had a pretty great career as a corporate comedian and a business humor speaker, which is sort of a special niche that I've been able to just immerse myself in. And that was going great. And then — you obviously even comedians have problems in their lives.
While I was going through the divorce, I got a colon cancer diagnosis. I was very lucky — they got rid of all of it. But this was going on at the same time as the divorce. So there wasn't a whole lot to laugh about in that span of time.
I'm not going to talk about this stuff on stage unless I can make people laugh about it as well. There's got to be a joke in there somewhere because we did come to see a comedy show. We did not come to see a therapy session.
Eventually. Eventually, because I knew it had to be. Obviously when you're getting off the phone with your lawyer and he's saying it's going to be another three to six months and you owe me another $5,000 — that is not exactly a funny topic.
My physical health is great. I walk to the liquor store every night. And that just came out. And we both started laughing. And I wrote that down. I'm like — okay, there we go. That is the beginning of me kind of getting back in the saddle.
I think the funniest stuff is when you can laugh at yourself no matter where you are. And then the audience picks up on that, especially in these days when everybody's offended by everything.
Find somebody that you're friends with, a good friend, start having a conversation with them. Ask your friend: what is something funny that happened to you? And see if it triggers something that's funny in you. The more you talk to somebody, the more something funny will come up.
The divorce rate of people over 50 is the only demographic where it is on the rise. Men — I have not found any support groups or anything like that where men get a chance to talk about the things that affect them when they and their partner split up after a very lengthy marriage.
Notable Quotes from Greg Schwem
There wasn't a whole lot to laugh about in that span of time. Eventually — eventually — because I knew it had to be.
My physical health is great. I walk to the liquor store every night. That just came out. We both started laughing. And I wrote that down. That is the beginning of me getting back in the saddle.
I'm not going to talk about this stuff on stage unless I can make people laugh about it as well. There's got to be a joke in there somewhere — we did not come to see a therapy session.
Frequently Asked Questions about Greg Schwem
What is a 'gray divorce' and why does Greg Schwem talk about it?
A gray divorce refers to the dissolution of a long-term marriage among people over 50. Greg Schwem went through one himself after 29 years of marriage, and he began speaking about it publicly because he noticed an almost complete absence of spaces where men could discuss the experience. As he noted in his Mornings in the Lab appearance, the divorce rate for people over 50 is the only demographic where it is actually rising. Yet support groups, media coverage, and public conversation about gray divorce are overwhelmingly oriented toward women. Schwem has become an accidental advocate for that overlooked perspective — not by attacking anyone or dwelling in bitterness, but by applying his comic and human honesty to the experience of starting over in your 60s.
How did Greg Schwem handle being diagnosed with cancer while going through a divorce at the same time?
In January 2024, while in the midst of his divorce proceedings, Greg Schwem was diagnosed with a malignant tumor on his colon during a routine colonoscopy — stage II colon cancer, with no prior symptoms or family history. Surgery successfully removed the tumor along with 18 inches of colon. He did not require chemotherapy or radiation and received a clean bill of health. His answer to how he coped was honest: not immediately with laughter. 'There wasn't a whole lot to laugh about in that span of time,' he said. But as he processed both events, he began writing, first as a way to survive and then as a way to perform. That writing became his book *Turning Gut Punches into Punch Lines* and his most requested keynote speech.
What does Greg Schwem actually do — is he just a comedian, or a motivational speaker?
Greg Schwem occupies a unique space between corporate comedian, humorous keynote speaker, and motivational speaker. His primary business is performing customized comedy for corporate conferences, sales meetings, association events, and awards ceremonies — clients have included Microsoft, McDonald's, IBM, Cisco, General Motors, Southwest Airlines, and the CIA. What sets him apart from both straight-up comedians and motivational speakers is his research-first model: he immerses himself in each client's industry, learns their language and culture, and builds material that feels like it came from inside the company. The result is humor that is clean, safe for HR, and deeply relevant to the room.
What books has Greg Schwem written?
Greg Schwem has written three books. *Text Me If You're Breathing: Observations, Frustrations and Life Lessons From a Low-Tech Dad* was his first, a comedic take on parenting in the digital age. *The Road to Success Goes Through the Salad Bar: A Pile of BS (Business Stories) From a Corporate Comedian* skewers the absurdities of corporate America from the perspective of a comedian who has spent decades inside it. His most recent, *Turning Gut Punches into Punch Lines: A Comedian's Journey Through Cancer, Divorce, and Other Hilarious Stuff*, is a memoir-style book that chronicles his 2024 dual diagnosis of gray divorce and stage II colon cancer, and how humor became both survival mechanism and source material. All three have been Amazon bestsellers.
What is Greg Schwem's advice for finding humor when life gets hard?
Schwem's practical advice is simple: don't try to manufacture a laugh — create the conditions for one to find you. His specific technique is to call a good friend, ask them to share something funny that happened to them, and see if it triggers something funny in you. He is explicit that this is not about forcing laughter or being dismissive of pain. 'I don't want to be dismissive of the seriousness of the divorce and the cancer diagnosis,' he said on Mornings in the Lab. But he believes that once laughter reappears — even briefly, even on a phone call — it begins a chain reaction. 'The more you talk to somebody, the more something funny will come up. And once you're laughing, things can only get better from there.' The brain chemistry follows the behavior, not the other way around.
Why does Greg Schwem focus on self-deprecating humor rather than targeting others?
Schwem has built his entire career on the principle that the most powerful and safest comedy is turned inward. In the corporate context, this means he never singles out individuals for mockery — instead, he lets the audience laugh at themselves collectively, at their shared absurdities and cultural quirks. On a personal level, when processing his divorce and cancer publicly, he applies the same rule: he takes 100% responsibility for his own mistakes, pokes fun at his own confusions as a man dating again at 63, and refuses to blast his ex-spouse or dwell in grievance. As he explained on the show: 'I think the funniest stuff is when you can laugh at yourself no matter where you are. Especially in these days when everybody's offended by everything.'
Interview with Greg Schwem — Topics Covered
- Center Stage introduction and video clip (~3 minutes)
- Greeting and banter — Greg joins from Chicago (~2 minutes)
- The career: corporate comedy as a niche and a calling (~3 minutes)
- The two letters: cancer and divorce, arriving simultaneously (~4 minutes)
- Gray divorce and the male support gap (~4 minutes)
- Laughter as medicine — but not immediately (~3 minutes)
- Dating again at 63 — the comedy of reinvention (~5 minutes)
- The first laugh — walking to the liquor store (~2 minutes)
- The practical advice: how to create a laugh at work today (~3 minutes)
- Thanksgiving morning standup for naval recruits (~2 minutes)
- The book and website — closing call to action (~2 minutes)
Greg Schwem — Areas of Expertise
- Corporate comedy and customized business humor
- Humor as a workplace communication and culture tool
- Gray divorce and the male experience of late-life relationship breakdown
- Colon cancer survivorship and the role of humor in illness recovery
- Self-deprecation as a comedic and personal resilience strategy
- Turning personal adversity into public performance
- Men's emotional health and the absence of male support spaces
- Humor column writing and syndicated media (Tribune Content Agency)
- Conference emceeing and event hosting for Fortune 500 audiences
- Holiday loneliness and emotional resilience during major life transitions
- The ethics and craft of comedy — vulnerability without victimhood
- Technology and workplace culture through a comedic lens
Watch: Divorce & Cancer Hit Him at the Same Time
Full Center Stage interview with Greg Schwem on Mornings in the Lab.
Watch on YouTubeGreg Schwem — Show Appearances
- Mornings in the Lab (2025-11-24)
Greg Schwem — Signal Brief
Signal Score: 36/100
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