Adam Thomas Herd

President Coach, Atomic Business Coaching

Adam Thomas Hurd is the President and Coach at Atomic Business Coaching, where he partners with Tom Marino to help service business owners—particularly those in home and commercial property sectors—scale from six figures to $1M without sacrificing their personal lives. His journey to becoming an 'accidental CEO' began humbly in banking, starting as a teller at institutions like Citi and Bank of New York in 1999 and rising to Assistant Vice President by 2005, mastering financial advising, leadership, and customer service while earning licenses in life/health insurance and Series 6/63 certifications [[LinkedIn Profile](https://www.linkedin.com/in/adam-thomas-atomic)]. This foundation propelled him into mortgages and accounting at Northstar Mortgages and Good Accountants, where he co-built a sales firm, honing entrepreneurial skills [[LinkedIn Profile](https://www.linkedin.com/in/adam-thomas-atomic)]. From 2008 to 2016, Hurd advanced from financial advisor to team leader at MetLife and MassMutual, eventually launching his own firm under MassMutual's umbrella—a Fortune 100 powerhouse managing $300B in assets. Solo ownership taught him the raw realities of business growth, focusing on financial and business plans for owners [[LinkedIn Profile](https://www.linkedin.com/in/adam-thomas-atomic)]. By 2016, as President-CPFA at 642 Advising, he solidified his expertise until 2024. Community leadership followed: President of Deer Park Chamber of Commerce (2018-2022), founder of Long Island Networkers during COVID (2019-2022), and roles like Ambassador & Vice Chairman at Finseca (2021-2024), where he lobbied Congress and New York officials for financial security [[LinkedIn Profile](https://www.linkedin.com/in/adam-thomas-atomic)]. He served on the U.S. House Small Business Advisory Council (NY-CD2, 2022-2024) and currently advises First Central Savings Bank's board (2024-present) [[LinkedIn Profile](https://www.linkedin.com/in/adam-thomas-atomic)]. In 2022, Hurd pivoted to Atomic Business Coaching, developing the 5WH Simple Selling System over 25 years to simplify prospecting, nurturing, and closing for sales-averse founders. With Tom handling mindset and execution blocks, they guide clients through clarity on What, Why, When, Where, Who, and How to sell—emphasizing 'Simple Scales. Fancy Fails.' [[Atomic Business Coaching](https://www.atomicbusinesscoaching.com)]. Their 'Be The CEO' philosophy—Believe, Behave, Become—empowers self-employed pros to lead intentionally at work and home, featured on podcasts like Queen of Automation and their own Be The CEO show [[YouTube Interview](https://www.youtube.com/watch?v=FdCqbtki4kM)]. Hurd's story resonates as a blueprint for scaling soulfully, from banking VP to million-dollar maker without losing purpose [[LinkedIn Profile](https://www.linkedin.com/in/adam-thomas-atomic)].

Key Insights from Adam Thomas Herd

I became a CEO because responsibility found me—not because I chased the title.

— Adam Thomas Herd on Accidental CEO

Simple Scales. Fancy Fails.

— Adam Thomas Herd on Business Scaling

Your emotions are advisors, not enemies.

— Adam Thomas Herd on Emotional Intelligence

Be the CEO of your life and business—decide intentionally what you believe, how you behave, and who you become.

— Adam Thomas Herd on Intentional Leadership

Notable Quotes from Adam Thomas Herd

You don't have to work on something you hate. Find what you love and make it work for you.

— Adam Thomas Herd

Nobody knows you better than you. So why not listen to yourself?

— Adam Thomas Herd

Business is simple it's just not easy!

— Adam Thomas Herd

Frequently Asked Questions about Adam Thomas Herd

How did Adam Thomas Hurd go from banking VP to business coach?

Starting as a bank teller in 1999, Hurd climbed to Asst. VP by 2005 across Citi, BofNY, gaining financial expertise. He moved to mortgages/accounting, then built a financial planning firm at MetLife/MassMutual (2008-2016), and ran 642 Advising (2016-2024) solo. Community roles like Chamber President and Finseca lobbyist built leadership. In 2022, partnering with Tom Marino, he launched Atomic Business Coaching to systematize his learnings, helping founders scale via 5WH selling and CEO mindset [[LinkedIn Profile](https://www.linkedin.com/in/adam-thomas-atomic)]. This evolution reflects hands-on ownership fueling his coaching authenticity.

What is the 5WH Simple Selling System?

Developed over 25 years, 5WH clarifies WHAT you sell, WHY needed, WHEN timely, WHERE clients are, WHO pays/motivated, then HOW to prospect confidently, nurture, appoint, close by listening. Tom aids overcoming sabotages, attention management, limiting beliefs. Targets service founders stuck on sales, enabling $1M scale without hating life. 'Simple Scales. Fancy Fails' mantra prioritizes execution over complexity [[LinkedIn Profile](https://www.linkedin.com/in/adam-thomas-atomic)] [[Atomic Business Coaching](https://www.atomicbusinesscoaching.com)].

What does 'Be The CEO' mean in Atomic Business Coaching?

Not a title, but mindset: Commitment, Effort, Obsession. Phases: BELIEVE (mission/values), BEHAVE (aligned actions), BECOME (lead certainly). Dual coaches tackle internal (beliefs) and external (operations). For self-employed at bottlenecks, fosters agency/certainty for profit/freedom. Featured in podcasts, their show explores CEO shift from accidental to intentional [[YouTube Interview](https://www.youtube.com/watch?v=FdCqbtki4kM)] [[Atomic Site](https://www.atomicbusinesscoaching.com)].

What industries does Atomic Business Coaching target?

Primarily owners building/servicing homes/commercial properties (construction, maintenance, service trades). But applicable to self-employed hitting capacity ceilings needing CEO OS for leadership, bottleneck removal, growth beyond solo ops. Focus: six-to-seven figures without life hate [[LinkedIn Profile](https://www.linkedin.com/in/adam-thomas-atomic)].

Adam Thomas Herd — Areas of Expertise

  • Business Coaching
  • CEO Mindset
  • Simple Selling Systems
  • Financial Planning for Owners
  • Leadership Development
  • Scaling Service Businesses
  • the accidental CEO
  • journey from banking VP to million dollar maker
  • scaling without losing your soul

Adam Thomas Herd — Show Appearances

  • Mornings in the Lab (2025-07-29)

Adam Thomas Herd — Signal Brief

Signal Score: 6/100

Generated 2026-04-16T01:26:42.163Z